I was fortunate to be a part of Arbitron going digital. It was a great experience with lots of stories.

My original assignment was to come up with an idea that would illustrate to the company that Arbitron was going to make digital a part of their business. These are the preliminary web site concepts I developed for the Arbitron Digital web site:

I am pretty sure I did at least thousands of layouts before we ever got to the actual coding. I am also pretty sure every member of the Arbitron organization had a say in it. Would love to show you the whole process and even show you how the final site turned out.