I absolutely love the process. This is a great example of it. I got this freelance job to help another designer come up with some logos for one of his clients. Cool job. So I did some roughs. And then I did some more. After a couple of days I thought we were almost finished but that’s when he told me he needed more. So I burned the midnight oil and gave him another ten. He seemed pretty happy. Of course he changed all of the type but hey I like ideas.

He said the everything was fine and thanked me and paid me for the job. Never heard a word. I came across the layouts one day and went online to see what they bought. There it was my idea from the first round.

These are just some of the roughs and the color one is the final.